Marketing Insights

Reviews & Reputation

Google reviews and Business Profiles, online reputation management, negative-review crises, public replies on social, review invitations, multi-location consistency, employer brand and monitoring all shape the page people see when they search your name. These guides cover building reviews up, responding the moment a bad one lands, and when a removal request actually stands a chance.

18 articles
What Net Promoter Score Actually Measures: How It Is Calculated, How to Ask, and How It Relates to Word of Mouth | NETVANA Marketing Insights article cover
Brand Strategy Review Management Word-of-Mouth Marketing

What Net Promoter Score Actually Measures: How It Is Calculated, How to Ask, and How It Relates to Word of Mouth

NPS is the metric many brands reach for when they want to measure customer loyalty, but a high score does not mean anyone is actually recommending you. This guide explains how the score is calculated, the questions it can and cannot answer, when and through which channel to send the survey, why the open-ended question matters more than the number, and the compliance boundaries around quoting a score publicly.

9 min read
On-Site Customer Reviews and Review Structured Data: How to Do It So It Holds Up | NETVANA Marketing Insights article cover
Review Management SEO Word-of-Mouth Marketing

On-Site Customer Reviews and Review Structured Data: How to Do It So It Holds Up

Customer reviews on your own site reduce hesitation before a purchase, but getting star ratings into search results means working inside strict limits on structured data. This guide covers how to collect reviews and record consent, the principles governing review markup, the practices that cost you rich results, and how your site and third-party platforms divide the work.

9 min read
Responding to Negative Forum Posts: What to Do When PTT or Dcard Turns on Your Brand | NETVANA Marketing Insights article cover
Crisis Communications PTT Word-of-Mouth Marketing

Responding to Negative Forum Posts: What to Do When PTT or Dcard Turns on Your Brand

A negative forum thread behaves differently from an ordinary bad review: it gets upvoted, screenshotted, reposted, and picked up by the press. This guide covers how that spread happens, what to do in the first hour, the principles for replying under an official identity, when replying makes things worse, and how to rebuild afterward.

9 min read
Complaint Handling and Service Recovery: Designing the Process That Turns a Complaint Into a Recommendation | NETVANA Marketing Insights article cover
Review Management Crisis Communications Word-of-Mouth Marketing

Complaint Handling and Service Recovery: Designing the Process That Turns a Complaint Into a Recommendation

A complaint is the fork in the road for word of mouth: handled well it becomes a recommendation, handled badly it becomes a negative review sitting in your search results. This guide covers how to triage complaints and set response times, the principle of fixing before explaining, how to design frontline authority, when to follow up and ask for a review, and how to feed complaint categories back into the product and the process.

9 min read
How to Ask Customers for Reviews: Timing, Wording, and the Lines You Cannot Cross | NETVANA Marketing Insights article cover
Review Management Google Word-of-Mouth Marketing

How to Ask Customers for Reviews: Timing, Wording, and the Lines You Cannot Cross

Positive reviews do not appear on their own, but trading discounts for them will land you in trouble. This guide covers the three moments worth asking, the trade-offs between LINE, in-store QR codes, and other channels, the wording principles that lower the barrier, why rewards must never be exchanged for positive reviews, and how to turn review collection into a repeatable process.

9 min read
The Social Customer Service Reply Guide: How to Answer Page Comments and Negative Posts Without Losing Ground | NETVANA Marketing Insights article cover
Social Media Crisis Communications Word-of-Mouth Marketing

The Social Customer Service Reply Guide: How to Answer Page Comments and Negative Posts Without Losing Ground

Every public reply on your Facebook page or Instagram account is visible to everyone else. This guide covers how to decide what belongs in public and what belongs in a DM, how to set response speed and tone, the order in which to handle negative comments, reply templates you can adapt directly, and how social customer service connects to your crisis process.

10 min read
Employer Brand Reputation Management: The Reviews Candidates Find Are Deciding Who Applies | NETVANA Marketing Insights article cover
Brand Strategy Word-of-Mouth Marketing Crisis Communications

Employer Brand Reputation Management: The Reviews Candidates Find Are Deciding Who Applies

Candidates search for company reviews before they apply, and what they find directly shapes whether they submit a resume and whether they accept an offer afterward. This guide covers where employer reputation lives, how it interacts with consumer reputation, how to audit where you stand, how to answer negative reviews legitimately, and the lines you must never cross.

10 min read
Can Google Reviews Be Removed? Grounds for Reporting, Reply Templates, and What to Do When Removal Fails | NETVANA Marketing Insights article cover
Google Review Management Crisis Communications

Can Google Reviews Be Removed? Grounds for Reporting, Reply Templates, and What to Do When Removal Fails

When an untrue negative review is sitting on your business profile, can you get it taken down? This guide sets out which reviews stand a real chance of removal under Google's policies, which never will, and gives reply templates for three common scenarios — plus the long game of diluting negatives with genuine positive reviews.

11 min read
The Complete Guide to Food Delivery Platform Ratings: Review Strategy and Star-Rating Growth on Foodpanda and Uber Eats | NETVANA Marketing Insights article cover
Word-of-Mouth Marketing Review Management

The Complete Guide to Food Delivery Platform Ratings: Review Strategy and Star-Rating Growth on Foodpanda and Uber Eats

Your rating on a food delivery platform directly drives search visibility and order volume. This guide breaks down how the ranking algorithms actually treat ratings, a systematic method for raising your star average, and a working SOP for handling malicious negative reviews — everything a restaurant needs to build a rating advantage on Foodpanda and Uber Eats.

11 min read
The Complete Guide to Shopee and momo Reviews: How Sellers Systematically Raise Ratings and Positive Review Rates | NETVANA Marketing Insights article cover
Word-of-Mouth Marketing E-Commerce Review Management

The Complete Guide to Shopee and momo Reviews: How Sellers Systematically Raise Ratings and Positive Review Rates

E-commerce ratings directly shape visibility, conversion, and how much support a platform gives you. From how the Shopee and momo rating systems actually work, to compliant ways to earn positive reviews, to a negative-review crisis SOP — a full account of how Taiwanese e-commerce sellers build an advantage in the ratings race.

12 min read

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