App Store Optimization (ASO): Name, Keywords, Screenshots, and Reviews That Help the Right People Find and Download Your App
When an app cannot be found after launch, or gets found but not downloaded, the problem is often the store listing itself. This guide explains how ASO works, how to write the app name and subtitle, how to choose keywords, how to order screenshots and preview videos, when to ask for ratings, how to reply to reviews, and which store policies to watch.