Word-of-Mouth Marketing Brand Strategy Product Launch
The New Product Launch Word-of-Mouth Playbook: From 60 Days Before to 90 Days After
A product launch is the single best window for building word of mouth. From pre-launch anticipation to the first wave of reviews on launch day and the long tail that follows, here is how brands build a word-of-mouth lead competitors cannot close — across the 150 days that matter most.