Topic

Google

6 articles on this topic

The Complete Guide to Word-of-Mouth Marketing for Hotels: Rating Strategies for Google, Booking.com, and TripAdvisor | NETVANA Marketing Insights article cover
Word-of-Mouth Marketing Brand Strategy Google

The Complete Guide to Word-of-Mouth Marketing for Hotels: Rating Strategies for Google, Booking.com, and TripAdvisor

In Taiwan's hospitality industry, 80% of booking decisions are shaped by reviews. This guide brings together the rating mechanics of Google Maps, Booking.com, Agoda, and TripAdvisor, along with the word-of-mouth strategies hotels, guesthouses, and B&Bs can use to systematically lift their scores and their booking conversion.

7 min read
Word-of-Mouth Marketing for Aesthetic Clinics: Taiwan''s Hardest Category, and Its Highest-Returning One | NETVANA Marketing Insights article cover
Word-of-Mouth Marketing Brand Strategy Google

Word-of-Mouth Marketing for Aesthetic Clinics: Taiwan's Hardest Category, and Its Highest-Returning One

Aesthetic medicine is one of the most word-of-mouth-dependent categories in Taiwan, and one of the hardest to get right. Decision cycles run long, the considerations are complex, and privacy and trust sit at the center of every decision. This guide explains exactly how an aesthetic clinic should build its reputation platform by platform, and which tactics will land you in regulatory trouble.

8 min read